The Power of Liking

/ Bespoke Leaders/

As sales and revenue focused professionals, we should proactively focus on developing our relationships with an authentic commitment to liking. When we are able to achieve genuine liking within a relationship it has a mutually significant power and benefit to both parties. 

Research by world renowned social psychologist, Robert Cialdini, has indicated that there are a number of practical and pragmatic steps that we can take (when applied authentically) to build, engender and foster this principle of influence into our client and prosepct relationships.

This short video briefly explains how we can enhance liking in our relationships. 

The 3 powerful approaches that you can utilise to enhance liking in your relationships:

  • Commonalities – we like those that are similar to us. If you share a commonality or interest/passion with a prospect or client you should make an effort to explore this commonality. Likewise simply showing a genuine interest and curiosity in another persons passion is a powerful means of establishing rapport and understanding.

  • Compliments – We like those that say they like us. Strive to be someone who notices others and look for genuine opportunities to give authentic compliments, praise and recognition.

  • Cooperative efforts – we like those that we work well with. Continually look for opportunities to collaborate and work in partnership with others, with the intent of producing positive outcomes and results.

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PERSONAL REFLECTION: Do you look to compliment and recognise others? Do you strive to find common interest areas with new people you meet? Are you easy to deal with?

For more information on the BESPOKE SALES development program or to have an informal discussion regarding your development goals, please contact: philip@bespokeleaders.com